UnidosUS, the nation’s largest Latino civil rights and advocacy organization, is unveiling a first-of-its-kind Hispanic Electorate Data Hub, which will provide data on the size and growth of the Latino electorate over the last two decades, a chart of 2024 competitive districts with Hispanic voter influence, and dynamic multi-cycle polling results on Latino perspectives and issue priorities. This includes the results of the most expansive poll on the Hispanic electorate this year, providing timely insights into the perspectives and priorities of this electorate a year out from the 2024 elections.
Janet Murguía, President and CEO, UnidosUS said "Hispanics are the second largest group of voting age Americans and a critical factor in the race for the White House, Congressional balance of power, and beyond. Yet, oversimplifications and mistaken assumptions about these voters persist. We have created this first-of-its kind Hispanic Electorate Data Hub to promote an accurate understanding of this fast-growing group of voters, starting with the largest poll this cycle of Hispanic voters’ perspectives and priorities, including the one in five Latino voters who will be will be casting a vote for the first time in a presidential election. In a landscape of close elections, Hispanic voters are difference-makers, and are putting an exclamation point on the need for parties and candidates to meaningfully engage them and respond to their priorities, which are topped by cost of living, jobs, housing, and gun safety concerns."
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